Getting screened for cancer on time saves lives.
Hispanics are late to everything. This doesn’t have to change, except when it comes to cancer. In this film, we show a couple who are yin and yang: he’s always early and, in typical Latino fashion, she’s chronically late. We see how fate tied their stories together from the beginning and then reveal how in the end, there is such a thing as too late.
1 in 5 Hispanics will die of cancer. Our goal is to inspire everyone to recognize the urgency of punctuality in matters of health, champion cancer screenings as part of a routine, and ultimately, be the driving force in saving lives.
CCO: ALVAR SUÑOL
ECD: MONICA MARULANDA
CDS: VIRGILIO FLORES, HUMBERTO MALDONADO
COPYWRITER: RAQUEL CHISHOLM
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