Let's not waste, waste. Let's brew it.
Summer of 2022 was a crucial era where inflation and gas prices skyrocketed, not to mention the race with time to slow down our effects on climate change. Another global environmental issue though, excess coffee ground waste, became our solution. By brewing our trash into treasure, we created EspressOil, a sustainable biofuel made in efforts of providing relief while taking steps towards a circular sustainable society.
ROLE: ART DIRECTOR/COPYWRITERTEAM: SAMARA MORGAN
LIMITED EDITION LOGO
Surrounded by flora, specifically the Coffee plant, and a petroleum pump, the Starbucks Siren morphs into Mother Nature, uniting the world of brews and biofuels into one, communicating the brand’s pledge to work towards a circular and sustainable society.
IN-STORE CUPS
