ERIKA PEITERSEN

ART DIRECTOR




 The Simpsons foresee the dark future of climate change. 

Raising awareness on the issue of Climate Change in a way that will spark lots of conversation and reach the "silent middle" that may not know the grave effects that Global warming will have on our future.

ROLE: ART DIRECTOR
COPYWRITERS: MARIKA DIDMANIDZE
CO-ART DIRECTORS: SOLCITO RODRIGUEZ LARRIVEY, JERONIMO DEL CORRAL MORALES

AWARDS: M.AD 2021 IDEATHON WINNER

INSIGHT

The Simpsons are known for predicting many events around the world. Their predictions have made more waves on the internet than scientist speeches have on global warming.


IDEA

Predict the future once again, by creating a The Simpsons episode about the impact of fossil fuels, and this time it'll be a prediction based on actual scientific data.




HOW

We will make a collaboration between leading climate change scientists and The Simpsons, to create the first ever episode based on real data. Often times people are indifferent to climate change because they don't directly see its effects. With data visualization we will show everyone the effects of fossil fuels firsthand. The Simpsons episode will reach not only climate change activists, but everyone.


STORYBOARD