A customizable digital currency with portraits of American Heroes from history.
Adding diversity and inclusivity to American money with a new feature on the Venmo app, allowing users to send redesigned virtual dollar bills. “E-Bills” will feature portraits of people of color and women who have played an important role in U.S. history.
ROLE: ART DIRECTORCOPYWRITERS: DIEGO ALMEIDA, MARY WAGNER
AWARDS: 2022 CA Interactive Annual, 2022 AAF Miami Addys Interactive (GOLD), 2022 AAF Miami Addys Integrated (SILVER)
IN-APP POP UPS
When someone updates
their Venmo app, a series
of pop ups will introduce
and guide the user through
the new feature — E-Bill$.
E-BILL NFTs
E-Bills do not have monetary worth, yet, so to add ACTUAL value to the cause, Venmo will drop an NFT collection, open for bidding during special recognition months like Women’s History Month or Black History Month.
E-Bills do not have monetary worth, yet, so to add ACTUAL value to the cause, Venmo will drop an NFT collection, open for bidding during special recognition months like Women’s History Month or Black History Month.